CONCEPT :
Since the organization of the first edition of the Waves of the Desert in 2017, which attracted over 7,000 visitors, the first cultural event conducted by nefzawa in 2017. Supporting the tourism sector by building the capacity of its employees and promoting the sector by launching a promotional campaign in Kebili region and the southern governorates Supporting young singing talent and promoting the region’s culture The main objective of this event is to break the stereotypes about the region and promote it through the natural wealth it enjoys. During the evaluation phase conducted by the work team, 2 major points were stipulated to be worked on in the years to come: Nefzawa started working on the tourism industry in 2019 by boosting the capabilities of 400 people between Kébili and Touzeur and on regional communication through a fully organized firm. As a result, a platform was created https://nefzawa.net/tourisme. Objective : To discover and strengthen the capacities of new talents in the region of Kebili. Promote the cultural richness of Kébili through music. The main objective of this programme is : In 2023, Nefzawa launched for the first time in kebili and the south a competition “Nefzawa Golden Voice” for young singing talents in order to encourage and promote the cultural wealth of the region.
OBJECTIVE :
To discover and strengthen the capacities of new talents in the region of Kebili. Promote the cultural richness of Kébili through music. The main objective of this programme is : In 2023, Nefzawa launched for the first time in kebili and the south a competition “Nefzawa Golden Voice” for young singing talents in order to encourage and promote the cultural wealth of the region.
COMPETITION PROCESS :
The Golden VOICE competition was organized in four phases:
1. First phase: Appeal to young people through the media, social networks, schools and youth centers.
2. Second phase: Performing in front of the juries (CASTING) : 73 candidates sang in front of a jury committee, composed of three music and theater professionals.
3. Third phase: Candidate selection 23 candidates have passed to the final phase and 04 candidates are in the waiting list.
4. Fourth phase: The singing phase in front of the jury and the public. 23 young people, will sing and after each prime 04 young people will be eliminated until we get the Golden Voice. Besides, two capacity-building camps will be organized during this phase. Each week, candidates will produce their own videos which will then be shared on their social networks. These will be managed by ANEMI’s young academics.
3- Production : Selected candidates will then participate in training workshops, led by music experts, to improve their vocal skills, their stage presence and their ability to perform different songs.
2- Coaching : All performances will be held in public spaces that will be broadcasted on the platform nefzawa.net and all social networks.
4- Competition : The selected participants will perform live in front of the judges and the public . They will perform songs starting from traditional Tunisian music to the contemporary popular songs. The performances will be evaluated by professional judges, as well as by the public, who will be able to vote online.
5- Winner : Only one winner will be selected by the jury and the public votes and he will be named Nefzawa Golden Voice.The winner will receive a financial incentive reward, a professional studio recording and live performance during a major musical event in the region to be organized by NEFZAWA.
6- Guests: Celebrities from the worlds of music, theater, and the media will be asked to accompany and guide young people during camps and concert days. Candidates : 120 young people filled out the participation form, 74 young people presented in front of the jury committee during the two casting sessions (March 11, March 22)
CONCLUSION :
The Golden VOICE is an entertaining program that makes it possible to find new talents, promote the cultural diversity of Kébili, and provide the locals with an unforgettable musical experience. This initiative will also assist to improve the community by giving locals a chance to share their love of music.
GENERAL PLANNING:
Phase 1: Launching the competition
After the implementation of the 1st Phase, a meeting will be organized between the selected candidates and the execution committee of this project to explain and clarify the course of the competition.
Phase 2: Capacity Building Camp For Culture
The 23 candidates who were chosen in the first round will take part in a capacity-building camp to develop their creative skills (singing, stage presence, etc.), with the presence of ambassadors from the ANEMI junior academy to support them professionally. Experts in the field will assist the training and the workshops during the camp Camp For Media The 23 chosen candidates will take part in a second media capacity-building camp (communication skills, public speaking, etc.) with ambassadors of the ANEMI junior academy assigned to their profiles (as press release). Experts in the field will assist the training and the workshops during the camp
Phase 3: Competition launch and progress
Classification :
– There will be a musical event every Saturday where the candidates will perform their songs for the audience.
– A guest from the cultural field or a celebrity will be invited for each group.
– Each candidate will sing a song with the guidance of the juries
– There will be a musical event every Saturday where the candidates will perform
their songs for the audience. – A guest from the cultural field or a celebrity will be invited for each group.
– Each candidate will sing a song with the guidance of the juries
– The duration of each song should not exceed 3 minutes.
– The juries will artistically support all the participants.
– Four candidates will be eliminated from the competition after each episode if they get the fewest votes.
– The official voting of the competition will be on the website www.nefzawa.net
– All the shows will be broadcasted on the official website of Nefzawa, the Youtube channel and a live link will be reserved and shared on the social networks of Nefzawa as well as on the partners’s social networks.
Reward :
– A 3000 dinars reward for the winner
– The competition winner will receive an exclusive production contract for the creation of two video clips.
